Aamir Khan -Actor of the decade (2000-2009)
10 years 9 films (2 All Time Blockbusters,1 Blockbuster,3 Superhits,1 Hit ,1 Above Average and 1 Flop),a record which is unparalleled. A record any actor would die for. Is it not enough to say that Aamir is the star of the decade. Some may disagree as they will have their own choice but for me he is in a different league altogether.
To support my statement I will like to highlight 2 very interesting facts
a) He has not repeated any of his directors* in this decade.
b) All the directors have given their best in terms of Revenue and Story telling with him barring Dharmesh Darshan(Whose best was Dhadkan)
This is what actually signifies that Aamir purely believes in the power of the script and not about the director’s reputation. When he is on board he just wants the best from everybody involved. With the success of 3 idiots he has become the numero uno at box office by far and it will take a lot to beat that record.
So what exactly makes Aamir so successful when it comes to delivering a quality product with excellent box office returns? I believe it is 4S factor that he strongly believes in and implements. Now what exactly are these 4S.4S Stands for Script, Sincerity, Security and Strategy.
Script-we see so many actors who keeps saying script is important but most of the time its packaging that overpowers script. Aamir is the only actor who never compromises on this front. His script sense is just impeccable. Or else how can you describe someone producing movies like Lagaan and Tare Zameen Par or working in movies like Rang De Basanti, Dil Chahta Hai(refused by Hrithik) and 3 idiots(refused by Shah Rukh).He understands the power of a good script and has always believed it is above every thing, producer and director is secondary.
Sincerity- His dedication is a rarity in the hindi film industry. It is so rare that no one actually comes close to Aamir when it comes to taking pains for the preparation of any character he portrays. His one movie at a time mantra has delivered and delivered big time. He strongly believes that too much work spoils quality which actually is true. His whole hearted participation in all aspects of filmmaking reflects his sincerity towards his work. He considers every film as his own baby and ensures it is well groomed before the release. Latest on this front is his stand on not doing any films this year. Rather he wants to focus on the production front for the three movies being produced under his banner.
Strategy- Whats the fun to produce something when u cannot sell it. Aamir excels on this front also. He promotes his movies as aggressively as sincerely he makes them. He ensures that his effort does not go in vain and reaches to as many people as possible. Whether The Disappearing act for 3Idiots or haircutting sessions for Ghajni he has always come out with innovative techniques to promote his film and grab maximum publicity.
One of his smartest strategies recently has been of releasing his films on Christmas week. A Christmas week gives u a long weekend and the next week you have new year holiday to cash on. Then as the industry is too superstitious to release any movie on first week of January you get another open week, thus you enjoy three open weeks. So if the film is good ,it has good enough chance to rake huge money. Akshay’s highest grossing movie till date is Welcome which was also a Christmas release. A clear case of very smart strategy. This is the reason why Shahrukh(Ra1) and Akshay(Tees Maar Khan) are trying to bring in their respective movies on Christmas week this year.
Security-Every thing above holds true because of this reason. He to me is the least insecure actor as far as position/standing/work in bollywood is concerned. He totally believes in himself and his abilities. Or how else can u explain that after Lagaan and DCH his next release came after 4 years. Well that is a mark of a genius who totally believes in his caliber, and gut, and fears to disappoint his fans.
Mr.Khan take a bow and tohfa kabool kijiye jahanpanah….
*Below is the list of his releases this decade along with the directors for your reference
3 Idiots(2009) ….Rajkumar Hirani
Ghajini (2008)…..A R Murgadose
Taare Zameen Par (2007)…..Aamir Khan
Fanaa (2006)…….Kunal Kohli
Rang De Basanti (2006)…..Rakesh Mehra
Mangal Pandey – The Rising (2005)….Ketan Mehta
Dil Chahta Hai (2001)…..Farhan Akhtar
Lagaan: Once Upon A Time In India (2001)…..Ashutosh Gowarikar
Mela (2000)….Dharmesh Darshan